Designing Packaging and Sales Activation Materials
Expertly navigated and applied global brand guidelines to ensure consistency with Rimmel's identity.
Innovatively transformed standard directives into unique, nonstandard designs that captivated the target audience and elevated sales activations.
As an Art Director, I collaborated with Rimmel to design packaging and POS materials for sales activations that balanced adherence to global brand guidelines with creative, out-of-the-box approaches tailored to local markets. My work ensured that the packaging reflected Rimmel's bold and youthful image, while the POS materials brought a fresh, engaging touch that resonated with the target audience.
By creatively adapting global standards to craft unique and eye-catching materials, I helped amplify Rimmel's presence during key activations. This approach not only maintained brand consistency but also introduced innovative elements that enhanced product visibility and boosted sales, strengthening Rimmel’s position in the beauty market.
Art Director: Cezary Zieminski
Creative Director: Jarosław Goławski
Creative Director: Jarosław Goławski
