Key Contributions
Designed BTL materials that drove record-breaking sales in just one month.
Created sensory experiences, such as scent-releasing displays, to captivate customers.
Eliminated the need for a planned ATL campaign due to rapid stock sell-out.
Positioned Philips as a market leader through innovative in-store communication.
As a designer and creative team leader, I developed and executed two exceptional sales activations for Philips—one for vacuums and another for steam irons. I designed the communication strategy and created below-the-line (BTL) materials, including innovative shelf displays, which led to remarkable results. The entire product stock planned for a year sold out within just one month, eliminating the need for the scheduled above-the-line (ATL) campaign.
A standout feature of the steam irons activation was a sensory experience: displays released the scent of fresh laundry whenever customers passed by. This unique element drew attention and significantly enhanced customer engagement. Overall, this activation not only boosted sales but also highlighted Philips as a brand that combines innovation with a focus on customer experience.
Strategy & Creative Director: Cezary Zieminski
junior art director: Jola Riopka
junior art director: Jola Riopka
