Veolia Energy: "Benefit Package" 360° Campaign
Key Contributions
Delivered a cohesive 360° communication strategy across B2C and B2B channels.
Designed impactful visuals and user-friendly digital UX/UI to enhance engagement.
Produced explainer videos that clarified the value proposition effectively.
Elevated brand positioning through a unified and strategic campaign.
For Veolia Energy in Warsaw, I developed and executed a comprehensive 360° campaign titled "Benefits Package," aimed at both B2C and B2B audiences. Initially, I was invited to propose a strategy, but after recognizing the potential of my approach, the client entrusted me with the entire execution of the campaign.
The campaign covered all customer touchpoints, with a unified communication strategy complemented by engaging visuals and materials. I created the key visual, developed all print and digital assets, and ensured a user-friendly UX/UI to maximize engagement. Additionally, to clarify the value proposition, I wrote and produced explainer videos that effectively conveyed the core message of the campaign.
This project demonstrated my ability to merge strategic thinking with creative execution, resulting in a campaign that resonated with Veolia's diverse audience and strengthened its market presence.
Strategy & Creative Director + UX/UI + WebDesign: Cezary Zieminski
junior art director: Mateusz Haas
Animation: Radek Skonieczny
junior art director: Mateusz Haas
Animation: Radek Skonieczny
