Comprehensive Brand Refresh and Activation
Key Contributions
Led rebranding with updated logo, packaging, and visual identity
Directed website, POS materials, press, and outdoor campaigns
Boosted market visibility with cohesive, multi-channel activation
As Creative Director, I led the rebranding of Aviomarin, a trusted name in motion sickness relief. This extensive project included refreshing the logo, designing modern and appealing packaging, and developing a cohesive visual identity that aligned with the brand's long-standing reputation.
Beyond the rebranding efforts, I directed the creation of a user-friendly, modern website to enhance customer engagement and crafted a press communication strategy to effectively share the updated brand vision with consumers and stakeholders.
As part of the activation campaign, we designed impactful POS materials and a strategic outdoor advertising campaign to boost Aviomarin’s visibility across multiple touchpoints. This cohesive approach reinforced Aviomarin’s market presence, strengthened its appeal to a broader audience, and ensured consistent communication throughout the brand experience.
Strategy & Creative Director: Cezary Zieminski
web developer: Kris Suchora
senior art director: M. Stosio
web developer: Kris Suchora
senior art director: M. Stosio
