Integrated Marketing Campaign for a Medicinal Deodorant
Key Contributions
Designed and executed a cohesive communication strategy spanning press, POS, and ATL radio campaigns.
Boosted brand visibility and consumer trust with impactful multi-channel messaging.
Positioned ACTIVEBLOCK as a leading medicinal deodorant through strategic and creative execution.
As Creative Director, I led the development of an integrated marketing campaign for ACTIVEBLOCK, a medicinal deodorant from Teva's portfolio. The project focused on creating a clear and impactful communication strategy that emphasized the product’s unique benefits and addressed consumer needs.
I managed the creation of a compelling press campaign, highlighting ACTIVEBLOCK’s effectiveness and reliability, alongside designing attention-grabbing POS materials to enhance in-store presence and drive sales. Additionally, I directed an engaging ATL radio campaign, ensuring the messaging reached a wide audience and resonated across all channels.
radio ad
Strategy & Creative: Director: Caesar Zieminski
senior art director: M. Stosio
copy: Natalia Sperkowska
Agency: PMPG Point Group | nano
senior art director: M. Stosio
copy: Natalia Sperkowska
Agency: PMPG Point Group | nano
