Timeless Branding and Strategic Design for a Global Glassware Leader
Key Contributions
Designed a lasting brand identity, including the logo, print materials, packaging, and catalogs for merchants.
Developed an innovative analog system to optimize export logistics for hundreds of glass products.
Directed a complete product photoshoot, ensuring premium and cohesive brand visuals.
Delivered a rebranding that has positioned Termisil as a global leader in heat-resistant glass for over 17 years.
I had the honor of rebranding Termisil, a glassworks company with nearly a century of tradition that sells its products worldwide. My work included creating a new logo, establishing a complete corporate identity, and designing all promotional materials. This encompassed trade fair stands, packaging, and comprehensive catalogs for both branding and merchant purposes.
One of the key highlights of this project was the design of an innovative system to improve export logistics. This analog UX/UI solution enabled interested merchants to calculate pallet loads and optimize transportation for a wide range of products, including glasses, heat-resistant cookware, and automotive lamp components. This practical yet elegant tool significantly transformed Termisil's global operations.
Additionally, I directed the product photography for the entire assortment, ensuring a consistent and premium visual presentation. The client entrusted me with the full rebranding, and the results speak for themselves: Termisil remains the most recognized brand in the heat-resistant glass category globally, proudly maintaining the identity I designed 17 years ago. This project remains a cornerstone of my career and a testament to the enduring power of thoughtful design.
Creative Director & Art Director: Cezary Zieminski
Photo: Maja Ostrowska
Photo: Maja Ostrowska
