1% tax - Awareness Campaign for Children’s Helpline
For the Empowering Children Foundation (Fundacja Dajemy Dzieciom Siłę), I developed a powerful campaign to support their children’s helpline through the 1% tax initiative. The campaign told the stories of three children in need, each facing challenges that led them to seek help by calling the helpline.
Through a series of impactful films, we posed a critical question to viewers: Which of these children should we not help? This emotional narrative highlighted the reality that due to limited funding, not all calls to the helpline could be answered. The campaign aimed to create empathy and urgency, showing the real struggles of an underfunded helpline that thousands of children rely on for support.
The campaign successfully raised awareness of the helpline’s critical role and encouraged viewers to act, underscoring the importance of funding for such essential services.
Strategy & Creative Direction: Caesar Zieminski
Director: Mikolaj Lebkowski
Director: Mikolaj Lebkowski
