Integrated Campaign for Women’s Dietary Supplement
Key Contributions
Developed and implemented a multi-channel campaign, including press, POS, and radio.
Created messaging that resonated with the target audience, enhancing brand trust.
Strengthened SkinElle’s position in the market as a leading skincare dietary supplement.
As the Creative Director, I spearheaded a detailed marketing campaign for SkinElle, a women’s dietary supplement that enhances healthy, radiant skin. This initiative emphasized conveying a cohesive, compelling message through various channels to effectively engage our target audience.
I developed a press campaign that emphasized SkinElle’s unique benefits and scientific backing, creating trust and appeal among consumers. To support in-store sales, I designed visually impactful POS materials that highlighted the product’s key attributes. Additionally, I directed an ATL radio campaign that communicated SkinElle’s value proposition with a tone that resonated with its audience.
radio ad
Strategy & Creative: Director: Caesar Zieminski
junior art director: J. Riopka
copy: Natalia Sperkowska
Agency: PMPG Point Group | nano
junior art director: J. Riopka
copy: Natalia Sperkowska
Agency: PMPG Point Group | nano
