Personalized Magazine for Vemma Brand Partners
Key Contributions
Pioneered a mobile-driven personalized branding tool for thousands of affiliates.
Increased partner engagement through custom marketing materials and merchandise.
Received the Award of Excellence in 2014 for marketing innovation.
Boosted recruitment and sales by integrating personalization with corporate identity.
As the Creative Director for Vemma, I developed VERVEZINE, the world's first personalized magazine for brand partners. This innovative project launched in Munich and later expanded to major business hubs across Europe. The magazine offered affiliates the unique ability to customize their covers using a dedicated mobile app. This app enabled users to add personalized taglines and links to their individual pages, as well as order branded merchandise such as t-shirts and gadgets.
The initiative significantly boosted business development and recruitment, empowering thousands of partners to enhance their personal branding. The success of VERVEZINE was recognized with the prestigious Award of Excellence in 2014 for marketing innovation.
This project combined creativity, technology, and strategic thinking, showcasing how personalized communication tools can drive engagement and growth on a global scale.
Strategy & Creative: Caesar Zieminski
app developer: Arkadiusz Chybinski
app developer: Arkadiusz Chybinski
