Amica Individuals: Magnetic Design Promotion
Key Contributions
Conceptualized a successful campaign blending personalization with branding.
Cleared warehouse stock, exceeding sales expectations.
Expanded the initiative from washing machines to refrigerators due to its success.
Elevated the brand’s innovative image in the competitive appliance market.
I conceptualized and designed a unique campaign for Amica that featured selected appliances paired with one of twelve vibrant magnetic mats, each showcasing custom patterns. This engaging promotion allowed customers to personalize their appliances, making them stand out in any kitchen. The campaign was an overwhelming success, clearing stock from warehouses in just few weeks and earning industry recognition in a prestigious competition. Due to its popularity, the initiative was expanded in the next phase to include refrigerators, further solidifying Amica's innovative image.
Strategy & Creative Director: Cezary Zieminski
junior art director: Jola Riopka
junior art director: Jola Riopka
