Comprehensive Rebranding and Product Line Expansion
Key Contributions
Directed the rebranding, creating a modern identity with cohesive packaging and product design.
Delivered a 360° campaign, including TV and radio spots, printed materials, a website, and new communication strategies.
Successfully launched new products in the Flegamina portfolio with all materials designed from scratch.
Convinced the client of the creative vision and ensured its seamless execution across all touchpoints.
Played an active role in both strategic planning and production, strengthening the brand’s market position.
radio ad
As Creative Director, I led the rebranding of Flegamina, redefining the brand’s identity and communication strategy. Working closely with my team, I played an active role in creating new packaging, expanding the product line, and delivering a 360° campaign that revitalized the brand's market presence.
The rebranding effort included the development of TV and radio spots, printed materials for customers and pharmacists, a redesigned website, and a complete overhaul of the brand's communication strategy. We introduced new products to the Flegamina portfolio, designing all materials from scratch to ensure a cohesive and modern identity.
I was responsible for crafting the creative vision, gaining client approval, and actively participating in both the execution and production phases. This project not only strengthened Flegamina’s position in the market but also demonstrated the impact of a unified, strategically designed brand experience.
Strategy & Creative: Director: Caesar Zieminski
Director: Mikolaj Lebkowski
copy: Maja Ostrowska, Stanisław Warwas, Natalia Sperkowska
Agency: PMPG Point Group | nano
Director: Mikolaj Lebkowski
copy: Maja Ostrowska, Stanisław Warwas, Natalia Sperkowska
Agency: PMPG Point Group | nano
