Peugeot & Disney: Toy Story 3 Cross-Promotion
Key Contributions
Adapt the visual identity and create BTL materials for a nationwide campaign connecting Peugeot with Toy Story 3.
Designed interactive elements, including photo stand-ins ("monidła"), boosting engagement and family participation.
Attracted hundreds of families to Peugeot showrooms and generated extensive user-generated content on social media.
As a designer, I created BTL materials for a nationwide cross-promotion between Peugeot and Disney, centered around the release of Toy Story 3. Life-sized characters from the movie were displayed alongside Peugeot’s latest model in cinemas and public spaces across Poland. My designs included custom photo stand-ins ("monidła"), inviting families to take pictures with the characters and the car.
This campaign drew hundreds of families to Peugeot showrooms and filled early social media platforms with user-generated content, showcasing joyful moments with the new Peugeot and beloved Toy Story 3 characters. It was a creative and engaging activation that strengthened brand visibility and family appeal.
Art Director: Cezary Zieminski
Creative Director: Jarosław Goławski
Agency: Brand Support
Creative Director: Jarosław Goławski
Agency: Brand Support
