Sales Activation with Iconic Polish Cartoon Characters
Key Contributions
Designed innovative BTL materials featuring iconic Polish cartoon characters to enhance in-store visibility and engagement.
Expanded the target audience by leveraging nostalgia, successfully connecting with older customers while retaining appeal to families with children.
Strengthened BAMBINO’s brand presence across multiple retail networks, driving increased sales and customer loyalty.


For Beiersdorf's BAMBINO brand, I designed a unique sales activation centered around a special product series featuring beloved characters from classic Polish cartoons. This creative approach was aimed at expanding the target audience to include older customers, tapping into nostalgia while maintaining the brand’s appeal to families with children.​​​​​​​
I developed a range of innovative BTL materials, including in-store displays, promotional tools, and point-of-sale assets that highlighted the charm of these iconic characters. By integrating nostalgia into the campaign’s design, we successfully bridged generational gaps, creating a connection that resonated with both long-time fans of the cartoons and new customers.


This activation not only boosted sales across various retail networks but also reinforced BAMBINO’s position as a brand that combines tradition with creativity, appealing to a broader and more diverse audience. The project showcased my ability to align strategic brand goals with innovative and engaging design solutions.​​​​​​​

Strategy + Creative: Cezary Zieminski