Award-Winning Launch Activation in Poland
Designed a unique sampling campaign that aligned with the brand's premium positioning.
Designed a unique sampling campaign that aligned with the brand's premium positioning.
I had the privilege of contributing to an exceptional project—the introduction of the Baileys brand to Poland. As the designer, I created all the materials for a unique activation that earned the prestigious Golden Arrow award. Our challenge was to conduct a targeted sampling campaign, ensuring the product reached its intended audience.
Our solution was innovative: we partnered with Poland's largest coffee shop chain to introduce two signature drinks, Latte Macchiato with Baileys and Baileys on the Rocks. Customers who ordered these drinks received a complimentary 200ml bottle of Baileys. This activation was a resounding success, combining effective product placement with an engaging customer experience, setting a benchmark in brand introductions.
Art Director: Cezary Zieminski
Creative Director: Jarosław Goławski
Creative Director: Jarosław Goławski
