Branding and Concept for a New DIY Brand
Key Contributions
Led the creation of a branding and strategic concept tailored for Knauf’s entry into the DIY market.
Delivered a winning presentation, outperforming leading agencies across Europe.
Ensured the proposed strategy aligned with Knauf’s professional heritage while appealing to DIY consumers.
I participated in a high-profile competition to create the branding and concept for a new DIY-focused brand within Knauf’s portfolio. Competing against agencies from across Europe, my team’s presentation was selected as the winning proposal by Knauf’s General Board.
The challenge was to position Knauf, a specialized and trusted brand, effectively in the DIY category while maintaining its professional credibility. The strategy and creative concept I developed with my team struck the perfect balance between accessibility for DIY enthusiasts and alignment with Knauf’s established reputation.
Our solution not only demonstrated a deep understanding of the brand’s core values but also delivered a forward-thinking strategy that resonated with the company’s vision for growth in the DIY market. This success highlighted my ability to lead teams in crafting strategic and creative solutions that meet business objectives while standing out in competitive environments.
Strategy & Creative Director: Cezary Zieminski
junior art director: Jola Riopka
junior art director: Jola Riopka
