Strategic Design and Implementation of Europe’s First Video Sales Platform for TOYOTA and LEXUS
Key Contributions
Designed UX/UI for a web-based video sales system connecting 20,000+ monthly customers with sales representatives.
Implemented the platform across 72 dealerships, training 300+ representatives and enabling seamless video interactions.
Achieved first-place recognition for innovation and online customer service in KANTAR's Auto Świat survey.
Significantly boosted TOYOTA and LEXUS sales, driving record-breaking performance and industry leadership.
I designed and implemented a web-based video sales system for 72 TOYOTA and LEXUS dealerships in Poland. The platform trained 300+ representatives and enabled over 10,000 customer connections, facilitating live presentations of vehicles, equipment customization, and tailored financing - all without downloading additional software.
As UX/UI designer, system architect, and team lead, I delivered a scalable, user-friendly solution. The system ranked TOYOTA and LEXUS first in innovation and online service in KANTAR’s survey for Auto Świat. It drove record-breaking sales, significantly improving market competitiveness and customer satisfaction.
The KANTAR test revealed the outstanding performance of the TOYOTA video sales platform. In the Auto Świat survey, TOYOTA and LEXUS ranked first for innovation and online customer service. Out of nearly 400 dealerships evaluated, 20 were recognized by KANTAR, and notably, 15 of these dealerships employed the system I designed. This highlights the system's significant contribution to enhancing customer satisfaction and achieving operational excellence.
Strategy + Creative + Art director: Cezary Zieminski
app lead developer: Arkadiusz Chybinski
front-end lead developer: Łukasz Pierweis
DevOps lead: Adam Machnikowski
app lead developer: Arkadiusz Chybinski
front-end lead developer: Łukasz Pierweis
DevOps lead: Adam Machnikowski
