A strategic double-brand system that structures the ecosystem and sharpens competitive edge
Key Contributions
Designed a coherent system for two brands – Angelika Chimkowska’s personal brand and SilnaMarka.com – built on clearly articulated competitive advantages.
Defined the strategic core: positioning, brand promise, archetypes and language that can scale across future products, services and content formats.
Created a distinctive visual identity and a full library of templates for social media (LinkedIn, Meta), presentations and sales materials.
Built a communication architecture in which the CHIMKOWSKA name and SilnaMarka.com mutually reinforce each other instead of competing for attention.
Delivered a practical brand manual that enables the team to create consistent content on their own, without diluting the brand in everyday execution.
I created a branding system that unites Angelika Chimkowska’s personal brand as a brand strategist with her company SilnaMarka.com in one coherent ecosystem. Together, we defined and sharpened three core strengths: clarity, bold communication, and a strong focus on measurable client outcomes. On this basis, we built the brand voice, visual palette, and execution rules so that every touchpoint, from a book cover and LinkedIn post to a sales slide, feels like a natural part of the same story.
As the lead strategist and creative director, I was responsible for the whole system, from the strategic foundations to the final details visible in the social feed. We created a full library of social media templates, layouts for talks and sales meetings, and a practical brand manual that keeps everything in one place and easy to use. The result is a brand that teaches others how to build an advantage and now runs on a clear system of its own, one that speeds up content creation, makes the value proposition easy to grasp, and gives new products and projects room to grow without chaos.
Strategia i Kreacja: Angelika Chimkowska & Cezary Ziemiński
Lifestyle photo & video: Angelina Kurban
Portrait photo: Bożena Cerba
Lifestyle photo & video: Angelina Kurban
Portrait photo: Bożena Cerba
